Lies of P Developer Round8 Rebrands as NOUGH, Promises “World’s Greatest Action Game” With Sequel

There is a certain kind of confidence that comes from the sentence "My goal has been to create the world's greatest action game." Director Jiwon Choi delivers that line in the official 16-minute documentary titled NOUGH: Beyond Lies of P, and it lands with the weight of a studio that has already shipped one beloved game and has chosen to define itself by something bigger. Round8 Studio, the team behind Lies of P, has officially rebranded as NOUGH Studio, a name drawn from the phrase "not enough." It's a deliberate statement of intent: past success is a starting point, not a finish line. The rebrand arrives at a moment of genuine momentum, with Lies of P having surpassed 3 million copies sold and its Complete Edition having just launched on Nintendo Switch 2.

Round8 Is Dead, Long Live NOUGH

The change was announced through official channels under publisher NEOWIZ, with the studio adopting the motto "Games by Gamers." The name itself is a contraction of "not enough," a philosophy built around relentless self-improvement. There's no room for complacency in that framing, and the studio makes the point explicit from the very first moments of its new documentary.

The film opens with the team in a room, staring at their own work, asking a disarmingly honest question: "Can we make something better than Lies of P?" That question hangs over everything the studio does next.

For clarity: this is a rebrand, not a spin-off. NOUGH operates within the NEOWIZ structure, and official materials describe the studio as upholding the development philosophy of Round8. The name changes, but the lineage is intact. So is the ambition.

Inside "NOUGH: Beyond Lies of P": A Studio Built on Self-Critique

The documentary offers a rare glimpse into a development culture that treats self-examination as a design tool rather than a flaw. The film walks through the studio's rituals, and they're fascinating in their sincerity.

There's "NOUGH Live," an internal milestone stream where developers share progress with each other, keeping the entire team looped into where the sequel stands at any given moment. There's also "Game Day," a recurring session where the whole studio, including director Jiwon Choi, sits down and plays the current build together. It's a collective playtesting ritual that turns every developer into a player and every player into a critic.

The documentary also discusses canceled DLC content, presenting it as an example of the team's willingness to cut work that isn't up to standard. That discipline matters. A studio that can kill its own ideas is a studio that can trust the ones that survive.

For context, Lies of P launched in September 2023 as a Souls-like action RPG loosely adapted from Carlo Collodi's Pinocchio. But instead of a children's tale, players got an eerily beautiful Belle Époque-era city in Krat, collapsing under puppet uprisings and human desperation. The game earned a reputation for tight combat, a darkly atmospheric world, and a memorable mechanical protagonist in P. The prequel expansion, Overture, followed in June 2025.

The Sequel Promise: "The World's Greatest Action Game"

That brings us to the sequel, and the quote already making the rounds through the community. Director Jiwon Choi doesn't hedge. Speaking directly to the camera in the documentary, he says, "My goal has been to create the world's greatest action game." The team echoes that confidence with supporting teases: "You won't be disappointed," and promises that the next game "is going to be really fun."

Those aren't throwaway marketing lines. The developers are explicit that the sequel must "raise the bar" set by Lies of P and Overture. That's a serious claim, given how strongly both were received. But it's also a natural one from a studio that renamed itself after the idea that enough is never enough.

There's a quiet logic to the ambition. NOUGH isn't aiming for incremental improvement. It's aiming for genre-defining status. Whether it gets there remains to be seen, but the stated goal could not be more unambiguous.

From 3 Million Copies to Switch 2: The Momentum Behind the Hype

The timing of this rebrand is no accident. Lies of P and its Overture expansion have combined to pass 3 million cumulative copies sold, a milestone that gives the studio real commercial weight. And on August 6, 2026, Lies of P: Complete Edition, which bundles the base game, Overture, and all post-launch updates, launched on Nintendo Switch 2. That puts the series in front of an entirely new audience on Nintendo's latest hardware.

That commercial success matters beyond the bottom line. It gives NOUGH the financial runway and the goodwill to take bigger creative risks with the sequel. A studio with 3 million sales behind it can afford to aim for the top of the genre. The revenue is already there; what remains is the harder part: delivery.

Every element of this story points in the same direction. The name says it. The documentary shows it. The sales numbers prove it. The team behind Lies of P believes its best work is still ahead.

The Weight of the Name

NOUGH is an unusual studio name, but it's an honest one. On the surface, "not enough" reads like self-doubt. In context, it reads as a promise. This is a studio that has already made a game millions of people loved, and it has chosen to define itself by what it hasn't achieved yet.

The documentary isn't a victory lap. It's a workbench. The quotes aren't arrogance; they're targets. And the sales data confirms that when this team sets a target, it tends to hit it.

There are no guarantees in game development. Plenty of studios have chased the "greatest action game" crown and come up short. But there's something compelling about watching a developer stake its entire identity on that chase. Whether NOUGH delivers on its boldest claim is a question only the sequel can answer. For now, the promise itself is enough to keep the spotlight firmly on whatever comes next.

Tags

Lies of P, NOUGH Studio, Round8, Neowiz, Souls-like, Action RPG