Strauss Zelnick

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When Rockstar Asked for Another GTA 6 Delay, Take-Two's CEO Blurted: "Please Tell Me You're Kidding"

Picture the call. Jennifer Kolbe, Rockstar's head of publishing, has to tell her boss's boss that the most expensive game ever made will not be ready on time. Again. On the other end of the line is...

LoVeRSaMaOct 14, 2026

GTA 6 Ultimate Edition Is Outselling the Standard Edition, Take-Two CEO Confirms - Despite Price Controversy

The most expensive version of the most anticipated game in history is also the one players are reserving first. That is the paradox at the heart of Take-Two's latest revelation about Grand Theft Auto...

LoVeRSaMaAug 11, 2026

GTA 6 Marketing Confirmed to Start ‘Soon’: What It Means for the 2026 Launch

After two years of radio silence and one painful delay, Take-Two Interactive CEO Strauss Zelnick has finally said the one word the Grand Theft Auto 6 community has been waiting for: "soon." In a...

LoVeRSaMaApr 29, 2026