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Xbox Exclusives Are Back, But the Strategy Has Never Been More Confusing

Xbox Exclusives Are Back, But the Strategy Has Never Been More Confusing When Xbox announced that Gears of War: E-Day would be a permanent console exclusive, it felt like a clear win for the...

LoVeRSaMaJun 9, 2026

Xbox's 'Case-by-Case' Exclusivity: Is It a Real Change or Just Rebranded Confusion?

"We'll decide on a case-by-case basis." When Xbox CCO Matt Booty uttered those words in a post-Showcase interview, the déjà vu was immediate, gamers had heard the exact same phrasing from former CEO...

LoVeRSaMaJun 9, 2026