Microsoft gaming strategy

Arkane Founder Jokes About Buying Back Studio as Xbox Resets Its Empire - What's Next for 'Marvel's Blade'?
When Xbox CEO Asha Sharma's internal memo detailing the "most significant restructure in Xbox history" hit the web, few responses captured the mood better than a single tweet from the man who built...

"I Grew Up Wanting to Create a Mario for Xbox": Ori Director Thomas Mahler’s Blunt Critique of Game Pass and the Quality Crisis at Microsoft
When the creator of two of the most beloved games on Xbox, Ori and the Blind Forest and Ori and the Will of the Wisps , calls the company's subscription strategy a "Communist" system that...

Xbox Exclusives Are Back, But the Strategy Has Never Been More Confusing
Xbox Exclusives Are Back, But the Strategy Has Never Been More Confusing When Xbox announced that Gears of War: E-Day would be a permanent console exclusive, it felt like a clear win for the...

Breaking Barriers: Forza Horizon 5 Revs Up for PlayStation 5 Debut in 2025
In a move that’s shaking up the gaming world, Forza Horizon 5, the crown jewel of Xbox’s racing lineup, is set to hit PlayStation 5 in 2025. This isn’t just another port—it’s a seismic shift in the console wars, signaling Microsoft’s bold new strategy to break down platform barriers. For PlayStation gamers, this means one thing: the open-world racing masterpiece is finally coming to your turf. Buckle up, because the Horizon Festival is about to get a whole lot bigger. A Landmark Moment for Cro