AI ethics
Netflix’s AI Recreation of Gene Wilder’s Voice for ‘Wonka’s The Golden Ticket’ - Innovation or Exploitation?
A Nostalgia Machine, With a Ghost at the Wheel Wonka’s The Golden Ticket is a reality competition in which 12 golden ticket winners, each bringing a partner of their choice, compete in challenges...
Capcom's AI Policy: How the Gaming Giant is Using AI as a Creative Assistant, Not a Replacement
The gaming industry is grappling with an identity crisis, and the catalyst is artificial intelligence. Over the past year, player backlash has crescendoed from a murmur to a roar, targeting studios...
TikTok's AI Ad Tools Under Fire: How Altered Game Ads Perpetuated Harmful Stereotypes
The Incident: From Official Art to AI-Generated Stereotype The discovery was as jarring as it was public. Finji first learned of the altered advertisements not from TikTok itself, but from its own...
Crimson Desert's Human Voice Cast: A Deliberate Choice in an Age of AI Risk
On March 19th, the fantasy world of Crimson Desert will open its gates, promising an epic, single-player narrative adventure. In a reveal that has resonated deeply within the gaming community,...
Master Chief's Voice Actor Steve Downes on AI Cloning: Why Gaming's Heroes Are Drawing a Line
"That's Where We Cross a Line": Steve Downes's Stance During a recent YouTube AMA, Steve Downes addressed AI voice cloning with unambiguous conviction. "That's where we cross a line," he stated. "I...
Larian Studios Clarifies AI Use: A Human-Centric Approach to Game Development
A December 2024 Bloomberg report claiming Larian Studios was "pushing hard on generative AI" ignited immediate backlash. The response from CEO Swen Vincke was a viral masterclass in crisis...