December 2020. Cyberpunk 2077 launches to catastrophic bugs, last-gen console meltdowns, and a humiliating removal from the PlayStation Store. CD Projekt Red, once the industry's darling after The Witcher 3, watches its reputation burn in real time. Now, four years later, the studio is making a stunning admission and an even bolder promise: The Witcher 4 is already running on every target platform, right now, during active development. Co-CEO Michał Nowakowski's message is unmistakable: never again. The studio that once shipped a game before it was ready is now testing its next flagship on PC, PS5, and Xbox from day one of production, a direct challenge to the development practices that nearly destroyed it.
"You Come to the Studio, You Launch Witcher 4 Right Now", The New Development Philosophy
In a recent interview with Game Developer, Nowakowski described a development pipeline that would have been unthinkable during Cyberpunk 2077's troubled production. "You come to the studio, you launch Witcher 4 right now," he said, explaining that the game is playable on PC, PlayStation 5, and Xbox at any given moment, not merely at milestone checkpoints.
This marks a fundamental shift from CDPR's old model, which leaned heavily on PC development before porting to consoles late in the cycle. Under the previous approach, console versions were often an afterthought, optimized in the final stretch when problems were hardest to fix. The new philosophy embeds cross-platform testing into the daily rhythm of development, ensuring that performance issues are caught early rather than discovered by millions of players on launch day.
Nowakowski framed this not as a technical preference but as a cultural reset, the institutionalized "lesson" from Cyberpunk 2077's launch. It's a direct acknowledgment that the old way of doing things failed, and that the studio's future depends on building quality into the process itself.

The Cyberpunk Wound, Why CDPR's Trust Deficit Still Haunts the Studio
To understand the weight of this commitment, one must revisit the scale of Cyberpunk 2077's collapse. The game was pulled from the PlayStation Store less than two weeks after launch. Refund requests flooded in from players on last-gen consoles who found the game nearly unplayable. CD Projekt Red, a studio that had spent years cultivating a reputation as the industry's most player-centric developer, found itself the subject of regulatory investigations and investor lawsuits.
Nowakowski's candor about the lingering damage is striking. In a recent interview with GamesRadar, he admitted that some fans' "faith" was lost "indefinitely" and that he is "not 100 percent convinced we went through the full redemption arc," even after Phantom Liberty's critical rehabilitation.
This honesty cuts against the typical corporate spin. CDPR knows it cannot simply patch its way back to trust. The studio must prove through process that the systemic failures of 2020 have been addressed at their root. The 2028 target release date is part of that message, a deliberate pace choice that explicitly rejects the "big game every year" model in favor of quality over quantity. For context, most AAA titles now require four to six years of development; by setting a target nearly eight years after Cyberpunk's launch, CDPR is signaling it would rather delay than repeat its most infamous mistake.
The New Engine, The New Team, How Unreal Engine 5 and 500 Developers Are Reshaping The Witcher 4
The Witcher 4 represents a major technical departure for CD Projekt Red. The studio is abandoning its proprietary REDengine in favor of Unreal Engine 5, a transition led by Engineering Director Arkadiusz Antonik, who built the engineering team and tech vision from scratch. The shift is not merely cosmetic; UE5's cross-platform architecture makes the "always playable everywhere" approach far more feasible than with REDengine, which was optimized primarily for PC and required extensive manual porting work for each console target.
The team behind the game has grown to roughly 500 developers, with 220 added in the past year alone. That headcount represents a serious investment in getting this right. The game stars Ciri and kicks off a new AAA RPG trilogy, first revealed in 2022. The stakes could not be higher: this is the franchise that built CDPR's reputation, and its next chapter will define whether the studio can recapture its former glory.

From Promise to Proof, What "Running on All Platforms" Actually Means for Players
Nowakowski's claim deserves scrutiny. A game that runs on all platforms during development suggests performance parity is being tested from day one, not patched post-launch. That is a meaningful departure from the industry norm, where console versions are frequently developed in parallel but rarely tested continuously across all hardware.
What remains unclear, however, is what "playable" means in practical terms. CDPR has not disclosed target frame rates, resolution benchmarks, or performance metrics for any platform. The studio's absence from Gamescom this year, where The Witcher 4 was notably not shown, reinforces its "show when ready" approach, but it also leaves players without concrete evidence to evaluate.
Skeptics will rightly note that promises are cheap in this industry. What would proof look like? Gameplay footage running on multiple platforms, pre-release console demos, transparent development updates that show rather than tell. CDPR has yet to provide such evidence, and the gaming community's patience for marketing speak has worn thin after years of broken promises from various studios.
Community reaction to these announcements has been cautiously optimistic but far from settled. Threads across major gaming forums reflect a familiar pattern: acknowledgment that CDPR has said the right things, tempered by memories of the last time the studio made promises it couldn't keep. The goodwill earned by Phantom Liberty and the 2.0 update is real, but it has not erased the memory of December 2020.
The Redemption Arc Question, Can The Witcher 4 Actually Win Back the Skeptics?
Nowakowski's own uncertainty is both refreshingly honest and a warning sign. He has publicly stated that the redemption arc may not be complete, and that some fans may never return. This is not the language of a studio confident in its recovery; it is the language of a leader who understands the depth of the damage.
History offers some hope. No Man's Sky and Final Fantasy XIV both faced catastrophic launches and rebuilt their reputations through years of sustained effort. In both cases, the turnaround required not just patches but a fundamental reimagining of what the games could be. Phantom Liberty and Cyberpunk 2077's 2.0 update have softened the narrative for CDPR, but the question remains whether that goodwill transfers to a new title with different characters and a different setting.
Success for The Witcher 4 would not merely mean a polished launch. It would mean a game that meets expectations on day one across all platforms, delivered without caveats or apologies. That outcome would redefine CDPR's legacy, transforming the studio from a cautionary tale into a case study in corporate accountability. And if it fails again, it may signal that even the most well-intentioned development overhauls cannot overcome the industry's structural pressures toward premature release.
A Studio Rebuilding From the Inside Out
CD Projekt Red is no longer asking for the benefit of the doubt. It is building a process designed to make doubt irrelevant. The Witcher 4 running on all target platforms during development is more than a technical milestone; it is a public commitment to a different kind of studio. The 2028 release date gives the team time, the 500-developer headcount gives it power, and the Unreal Engine 5 shift gives it a modern foundation.
But the real test is not in the boardroom. It is in the hands of players who remember December 2020, who watched a beloved studio stumble, and who have been promised redemption before. Nowakowski's own words betray the stakes: he is not convinced the redemption arc is complete. Neither are millions of fans. The Witcher 4 is not just another RPG. It is the moment CDPR proves whether it truly learned from its darkest chapter, and whether any studio can fully recover from a failure of that magnitude. The game is already running on every platform. The question is whether it will run right when it matters most.






Comments
Join the Conversation
Share your thoughts, ask questions, and connect with other community members.
No comments yet
Be the first to share your thoughts!